Questions we hear often

Plainwright is a brand strategy and technology studio founded by Mary Rodriguez. Plainwright builds brands, websites, custom software, and AI adoption programs with businesses, thought leaders, nonprofits, public agencies, foundations, and larger teams. Clients own what is built.

Mary Rodriguez founded Plainwright. She is an executive with more than 20 years of experience in people and culture leadership, including leading people and culture at a global philanthropy focused on AI and social impact. Every Plainwright engagement is led by Mary.

Brand strategy and identity, website design, custom software and apps, AI adoption and training, fractional HR, executive search support, and annual enterprise engagements that combine these services.

Businesses, thought leaders, nonprofits, public agencies, foundations, family offices, and larger enterprise teams. Clients share strong work that their current brand, website, or tools undersell.

Plainwright works with clients across the United States, in person where it matters and virtually everywhere else. Engagements are not limited by region.

Yes. You own the code, the content, the domain, and the accounts. When a customer product earns revenue, a small profit share is agreed in writing before work starts.

With a 30 minute call, and for website and software work, a free working prototype so you can see the direction before committing to a full build.

Plainwright onboards AI the way you onboard a great new hire. The method sets purpose and accountability first, teaches the tool your standards and voice, trains your team on real work, puts policy and governance in place, and reviews results at 90 days.

For qualifying projects we build a working landing page prototype so you can see the direction before you commit. Ask about it on your first call.

It depends on scope. Every build starts with a working prototype, then a pilot before anything goes live, so you see progress early and decide each next step with evidence.

Onboarding your team to the tools you already pay for: shared context, clear standards and examples of what good looks like, plus a written policy and an adoption plan your people can follow.

Yes. We plan and produce campaigns for Instagram, LinkedIn, X and Facebook, tied to the same brand story as your website so every channel says the same thing.

A boutique search service for leadership hires. We help you define the role, find and assess the right people, and support the decision. The executive search page explains how it works.

Yes. We start by auditing what you already have, keep what works and replace only what holds you back.

Yes. We design and build with GDPR, HIPAA, PCI DSS, WCAG and ADA accessibility, and SOC 2 in mind, and help you prepare documentation for audits. We work alongside your legal and security advisors and do not certify compliance ourselves.