Skip to content
Plainwright
All services

Brand strategy and identity

A brand that matches the business you have actually built.

A positioning statement your whole team can repeat, and an identity built to live where your business actually shows up.

Mary Rodriguez leading a brand conversation

What you get, step by step

  1. 1

    Listen

    Interviews with you, your team and a few customers.

    You get: A short findings memo

  2. 2

    Position

    Name who you serve and why you are the better choice.

    You get: A positioning statement and messaging map

  3. 3

    Design

    Logo, type, color and voice built around that position.

    You get: A visual identity and tone of voice

  4. 4

    Apply

    Website, social templates and campaign assets.

    You get: Ready-to-use templates for Instagram, LinkedIn, X and Facebook

  5. 5

    Hand over

    Guidelines your team can use without us.

    You get: Brand guidelines, source files and a rollout plan

Outcomes and what you receive

  • A brand that matches the business you have built
  • Messaging in your voice
  • Source files and rights in your hands
  • Guidelines your team can use without us

Included: Brand audit and positioning, Messaging and tone of voice, Naming and taglines, Logo and visual identity, Brand guidelines your team can use, Launch and rollout plan.

How we work

Jobs to be done

We start with what your buyers are trying to get done, so the brand speaks to real needs.

Audience research

Interviews and listening come before any logo or tagline.

Case studies

Valet and car-wash services

ProTex Multiservices

Brand strategy, website, and software and application build.

Read the story

Health Practice

Plastikos Aesthetics

Website redesign, lead generation pipelines and social media strategy.

Read the story

Hospitality

Dvine wine

Internal workflows and website redesign.

Read the story

Questions and answers

What does brand strategy include?
Plainwright brand strategy covers research with your team and customers, positioning, messaging, visual identity, and guidelines, plus social campaign templates for the channels you use.
Do we own the brand files?
Yes. Plainwright hands over source files, rights, and guidelines. Nothing stays locked in our accounts.
Can you refresh a brand instead of starting over?
Yes. Plainwright starts with an audit, keeps what already works for your customers, and changes only what holds you back.

Let’s build what’s next.

Book a 30 minute call with our team for a conversation about what’s possible.