About
Mary Rodriguez
Mary Rodriguez is the founder of Plainwright, a brand strategy and technology studio serving clients across the United States. Plainwright builds brand strategy, websites, custom software, and AI adoption programs with the people who will use them, and trains those people to run what gets built. Clients own the code, the content, and the accounts.
Why I built Plainwright
We are living through one of the most consequential moments in history, and most people are being handed a consumer's seat in it. I believe the people closest to a problem should be its architects. Broad based digital literacy is how people earn that role.
When an owner can shape her own systems, when a nonprofit team can direct its own AI tools, the future stops being something that happens to them. That is the standard I build to: technology in favor of the people who need it most, built with the people it is meant to serve.
I'm Mary Rodriguez, founder of Plainwright, a brand strategy and technology studio. We help businesses, thought leaders, nonprofits, public agencies, foundations, and family offices adopt AI in service of the people they serve. I work alongside leaders from the first conversation until their team runs the tools without me. You own the code, the content, and the accounts.
For more than 20 years, I have led people, planning, and communications for organizations in the middle of change. I served as Vice President of People and Culture at a global philanthropy focused on AI and social impact. As part of the senior team, I helped build the governance, infrastructure, learning, and practice that guided the foundation, and a wider field of philanthropy, in adopting AI.
I learned to build software and AI tools as a business leader, not as an engineer, so I know where non-technical people get stuck. I have built applications myself, and I teach leaders to build their own.
I started Plainwright because the people closest to a problem should shape the tools that solve it. You already hold what matters most: your mission, your customers, your community. I add the technical part, then leave you able to decide what comes next.
Let's talk
Knowledge, skills and expertise
Executive leadership
Senior leadership across multiple disciplines, including people and operations, at an AI-focused philanthropy.
Brand strategy
Positioning, messaging and identity that make an owner's value clear to buyers.
Websites and digital presence
Sites built to be found by search engines and AI assistants, and to convert.
Custom software
Hands-on design and development of internal tools and customer products.
AI adoption
Onboarding teams to AI tools with context, standards, policy and training.
Organizational design
Sizing growth to what a business and its people can support.
How we work
1Listen
We learn the business from the people who run it.
2Shape
We name the problem worth solving and decide what to make, including whether to build or buy.
3Build
We make the brand, website or tool around the real work.
4Hand over
You get access, documentation, training and a clear support plan.
Let’s build what’s next.
Book a 30 minute call with our team for a conversation about what’s possible.